Important Dates
- Abstract Submission Deadline: May 20, 2025
- Decision Notification: May 30, 2025
- Final Submission Deadline: June 10, 2025
- Early Bird Registration Due: June 10, 2025
The Conference Begin In
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The 5th International Joint Conference
on Hospitality & Tourism 2025
(5th IJCHT-25)
Message From Conference Chair
It is my great pleasure to welcome you all to the 5th International Joint Conference on Hospitality & Tourism (IJCHT 2025) here in Songkhla, a city that may not be as widely recognized as Bangkok, Chiang Mai, Krabi, or Phuket, but holds a unique charm and remarkable potential. While the spotlight often shines on the major cities, the true allure of Thailand lies in its smaller towns, and Songkhla is a testament to this hidden gem.
Songkhla’s vibrant cultural landscape, its rich ethnic diversity, and its captivating daily life offer a distinctive essence that sets it apart. This is a city undergoing significant transformation, and its recent development, including co-hosting the 2025 SEA Games, serves as an exciting opportunity for generational change. Songkhla embodies the very spirit of growth and resilience, making it the perfect backdrop for our conference.
The theme of this year’s conference emphasizes the role of citywide events like the SEA Games in catalyzing transformation—not only for the host city, but also for the broader tourism, hospitality, and MICE sectors. Over the next 9 months, we will explore how such events can shape a more diverse, inclusive, and sustainable future for our industry.
As we come together as scholars, experts, and practitioners, I look forward to engaging in discussions, innovative ideas, and meaningful collaborations that will contribute to the future of hospitality and tourism.
Once again, welcome to Songkhla. Let’s embark on this journey of discovery and transformation together.
Thank you.
Dr. Songsin Teerakunpisut
Conference Chair of the 5th IJCHT 2025
Director of Songkhla Convention and Exhibition Bureau (SCEB), Prince of Songkla University
Powerful Panel Alert at IJCHT 2025!
“Convergence of Tourism and MICE in Action”
Join us at the 5th International Conference on Tourism, Hospitality & MICE (IJCHT 2025) for a dynamic and thought-provoking panel discussion that explores how Tourism and MICE are merging to shape the future of global travel, sustainability, and economic growth.
Where Wellness Wisdom Meets Academic Excellence
Assoc. Prof. Dr. Suwaree Namwong
invites you to an extraordinary Wellness Showcase
featuring Yoga, Chakra Energy, and Sound Therapy
at the 5th International Conference on Tourism, Hospitality & MICE (IJCHT 2025)
🌐 Future-Ready Talent in Tourism, Hospitality & MICE 🚀
🔥 Where Tourism Meets Innovation & Healthcare 🔥
🎤 Dive into the power-packed panel at #IJCHT2025!
📅 4 July | 🕐 11:00 – 12:00
📍 Laguna Grand Hotel, Songkhla, Thailand
Meet visionary leaders:
🦷 Asst. Prof. Dr. Supontep Teerakanok – Award-winning Dental Innovator in Thailand
👩🏫 Asst. Prof. Dr. Wanamina Bostan Ali – Visionary Founder of SMAC, reshaping MICE education in Thailand
✨ Discover how health education, tourism, and MICE converge to shape tomorrow’s global talent.
Be there. Be inspired. 💥
🌍 Join the Movement Towards a Greener Future in Hospitality & Tourism! 🌿
Don’t miss our Forum Discussion: Hospitality and Tourism ESG Good Practices Towards Sustainability — a pivotal session bringing together regional experts to explore how Environmental, Social, and Governance (ESG) principles are shaping the future of sustainable tourism.
📅 Date: 4 July 2025
🕝 Time: 2.30 PM – 4.00 PM
📍 Concurrent Session – Pocket Event
🎤 Esteemed Panellists from Indonesia, Thailand & Malaysia:
🔹 Dr. Luh Yusni Wiarti (Bali Tourism Polytechnic)
🔹 Assist. Prof. Dr. Wanamina Bostan Ali (Prince of Songkla University)
🔹 Dr. Putu Diah Sastri Pitanatri (Bali Tourism Polytechnic)
🔹 Silverina Kibat (UiTM Sabah Malaysia)
🔹 Assist. Prof. Dr. Morakot Ditta-Apichai (Thaksin University)
🔹 Dr. Anderson Ngelambong (UiTM Pulau Pinang Malaysia) (Moderator)
💡 Be part of the conversation on sustainable best practices and regional collaboration in hospitality and tourism.
📣 Let’s lead the change — together!
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Innovation, Technology, and Sustainable Development
Cultural and Creative Tourism
Tourism Segments and Travel Behavior
Management and Operations
Human Capital and Leadership
Co-Chair
We bring you the perfect combination of expert speakers in various skills
for your perfect experience, equip your mind and spark your skills.
Assoc.Prof.Dr. Ann Suwaree Ashton
Graduate School of Tourism Management, NIDA
Dr. Anderson Ngelambong
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Penang Branch Malaysia
Assoc.Prof.Dr. Kom Campiranon
College of Innovation, Thammasat University
Publication Opportunities
Call For Papers
Conference Theme: Convergence of Tourism, Hospitality, and MICE in Action
The Graduate School of Tourism Management, National Institute of Development Administration (GSTM , NIDA) looks forward to welcoming onsite and online delegates to the 3rd IJCHT-2023 hybrid conference from Tuesday 18th to Thursday 20th July 2023.
Tourism, hospitality, and events experienced a time of crisis during the COVID-19 pandemic. To bring back our tourism post COVID-19 we need to work together and consider how to Reactivate, Rebuild, Resilience and Sustainability.
Subsequently, there has been a call for increased attention from tourism and hospitality experts, businesses, government, and scholars around the globe to work collaboratively to limit the extent of the impact of COVID-19 on sustainability to make our tourism safe and enjoyable, in turn improving our global economy and environment.
Authors are invited to submit original contributions (written in English) to the conference. Only original papers not published or submitted for publication elsewhere can be submitted. Papers related to the theme of this conference include as follow:
Conference Topics:
- AI, Innovation, and Technology
- Creativity, Culture, and Heritage
- Community-Based Tourism
- Gastronomy, Lagoon, and Fashion Tourism
- Travel Behaviors
- Medical Tourism
- Wellness Tourism
- Regenerative Destination
- Hotel Management
- Restaurant Management and Operations
- MICE Management
- Events and Festival: Impact, Legacy, and Leverage
- Marketing and Management
- Corporate Social Responsibility (CSR)
- Sustainable development and management
- Environmental, Social, and Governance (ESG)
- Safety and Crisis Management
- Human Resources, Leadership, and Education
- Logistics and supply chain
- Halal tourism and service
- Other topics related to Tourism and Hospitality
Conference Program
The 5th International Joint Conference on Hospitality and Tourism 2025 (5th IJCHT-25)
Theme: Convergence of Tourism, Hospitality, and MICE in Action
3-5 July 2025 Songkhla, Thailand
Morning Session
- 08.00 AM: Registration and Coffee on Arrival
- 09.00 AM:
Performance Show 1 : A Glimpse Of The Cultural By Universiti Teknologi MARA Penang Branch Malaysia
Performance Show 2 : Manorah by Thaksin University - 09.15 AM: Welcome Remarks by Dr. Songsin Teerakunpisut, IJCHT2025 Conference Chair
- 09.20 AM: Welcome Remarks by Assistant Professor Lt. (F) Dr.Kaedsiri Jaroenwisan Songkhla Convention and Exhibition Bureau, Prince of Songkla University
- 09.25 AM: Opening Remarks by Asst. Prof. Dr. Niwat Keawpradub, President of Prince of Songkla University
- 09.35 AM: Group Photo Session
- 09.45 AM:Keynote: “AI and the Future of Smart Destinations” By Prof. Dr. Cihan Cobanoglu, Virscend University, USA
- 10.30 AM: Morning Refreshment Break
- 10.45 AM: Panel Discussion: “Convergence of Tourism and MICE in Action” Moderated by Assoc. Prof. Dr. Suwaree Namwong
- Professor Eric Laws, ” Elephant Welfare in Global Tourrism “
- Assistant Professor Lt. (F) Dr.Kaedsiri Jaroenwisan, Songkhla Convention and Exhibition Bureau, Prince of Songkla University, “MICE Education: A Catalyst for Tourism Sustainability”
- Mr.Kamonsak Reungjarearnurng, COO RSU International Hospital, “MICE Meets Medical: Evolving Tourism Synergies”
- Mr. Pattanachai Singhavara, Thailand Convention and Exhibition Bureau South Director, “Driving Destination Value: National MICE Policy in Tourism Convergence”
- Associate Professor Dr. Azila Azmi, Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia, “The Casino Industry in Malaysia and its Impact on the Tourism Landscape”
- Dr. I Putu Utama, S.E., M.M., Bali Tourism Polytechnic, Bali, Indonesia, “Bali’s Blueprint for Tourism Success”
- Moderated by Associate Professor Dr. Suwaree Namwong, NIDA, Leading Expert in Wellness Tourism
- 12.00 PM: Lunch and Coffee, Drinks
Afternoon Session
- 01.00 – 04.30 PM:
- Paper Presentation
Room 1 Innovation, Technology, and Sustainable Development (Room King A, 2nd Floor of the Venue)
Room 2 Cultural, Creative Tourism, and MICE (Room King B, 2nd Floor of the Venue)
Room 3 Tourism Segments and Travel Behavior (Room Azure, 2nd Floor of the Venue)
Room 4 Management and Operations (Room Sepia, 2nd Floor of the Venue)
Room 5 Human Capital and Leadership (Room Crimson, 2nd Floor of the Venue)
- Paper Presentation
- 02.45 PM: Afternoon Refreshment Break (15 minutes)
- 4.30 PM: Wellness Showcase: “Where Wellness Wisdom Meets Academic Excellence” Featuring Yoga, Chakra Energy, and Sound Therapy
Note :Afternoon refreshments will be provided in each session room.
Morning Session
- 08.00 AM: Registration and Coffee
- 09.00 AM: Keynote Speaker “Transforming Thai Tourism, Hospitality, and MICE through Practical Research and Innovation”
By Emeritus Professor. Soottiporn Chittmittrapap, M.D.
Royal Academician, and Chairman of the Committee for the Promotion of Science, Research, and Innovation - 10.00 AM: Morning Refreshment Break (15 minutes)
- 10.15 AM: Keynote Speaker “Exploring Spiritual Tourism in the Himalayas” By Professor Dr. Saket Kushwaha, University of Ladakh
- 11.15 AM: Special Session “Future-Ready Talent in Tourism, Hospitality & MICE” By Assistant Professor Dr. Supontep Teerakanok, and Assistant Professor Dr. Wanamina Bostan Ali (Moderator), Prince of Songkla University
- 12.15 PM: Lunch and Coffee, Drinks
Afternoon Session
- 01.15 PM – 04.30 PM
Paper Presentation
Room 1 Innovation, Technology, and Sustainable Development (Room King A, 2nd Floor of the Venue)
Room 2 Cultural, Creative Tourism, and MICE (Room King B, 2nd Floor of the Venue)
Room 3 Tourism Segments and Travel Behavior (Room Azure, 2nd Floor of the Venue)
Room 4 Management and Operations (Room Sepia, 2nd Floor of the Venue)
Room 5 Human Capital and Leadership (Room Crimson, 2nd Floor of the Venue) - 4.30 PM: Closing Remarks
- 5.30 PM: Registration Networking and Gala Dinner Under the Theme of “Chic Lake Elegance”
- 6.00 PM: Welcome Remarks by the IJCHT 2025 Committee Team
- 6.15 PM: Performance by the international music band from Thaksin University, Songkhla
- 7.00 PM: Best Costume Awards
- 7.10 PM: Performance by the international music band from Thaksin University, Songkhla
- 7.45 PM: Best Presentation And Best Paper Awards
- 8.00 PM: Official Transfer of the IJCHT2026 to Bali Tourism Polytechnic, Indonesia & Farewell Remarks by the IJCHT 2025 Committee Team
Note :Afternoon refreshments will be provided in each session room.
Note: The Concurrent Forum Discussion Title: “Hospitality and Tourism ESG Good Practices Towards Sustainability” Time: 2.30 pm – 4.00 pm
Panellists:
▪ Dr. Luh Yusni Wiarti, A.Par., S.E., M.Par., M.Rech., Bali Tourism Polytechnic, Indonesia
▪ Assistant Professor Dr. Morakot Ditta-Apichai, Thaksin University, Thailand
▪ Dr. Putu Diah Sastri Pitanatri, S.ST.Par., M.Par., Bali Tourism Polytechnic, Indonesia
▪ Silverina Kibat, Senior Lecturer, Universiti Teknologi MARA Cawangan Sabah, Malaysia
▪ Assist. Prof. Dr. Wanamina Bostan Ali, Prince of Songkla University, Thailand
▪ Dr. Anderson Ngelambong, Senior Lecturer, Universiti Teknologi MARA Penang Branch Malaysia
Morning Session
- 05:45 AM: Registration and Technical Tour Briefing
- 06:00 AM: Depart from the hotel
- 06:00 – 06:40 AM: Travel to Node Na Le Community Learning Center
- 06:40 – 07:00 AM: Prepare to board the boat at Node Na Le
- 07:00 – 09:00 AM Local Fisherfolk Lifestyle Tour at Node Na Le
- 09:00 – 11:00 AM: Activities at Node Na Le Community Learning Center
- 11:00 AM – 12:10 PM: Travel to Khao Kho Hong Hill
- 12:10 – 12:45 PM: Visit Khao Kho Hong Temple
- 12:45 – 01:05 PM: Travel to Kim Yong Market
- 01:05 – 02:00 PM: Explore Kim Yong Market
- 02:00 – 02:20 PM:Travel to the International Convention Center (ICC), PSU
- 02:20 – 03:20 PM: Site Visit at ICC, PSU
- 03:20 – 04:00 PM: Return to the hotel
Remarks:
1. The Conference Schedule is subject to change.
2. All lunches, coffee breaks, and gala dinner during July 3-4, 2025 are included in the conference registration.
3. The Theme of “Chic Lake Elegance” A dress code blending chic elegance with the serene beauty of Songkhla Lake—lightweight, luxurious attire suited for a refined lakeside Gala Dinner.
Remarks:
- The Conference Schedule is only a draft and is subject to change. The final schedule will be confirmed before May 1, 2025.
- All lunches, coffee breaks, and gala dinner during July 3-4, 2025 are included in the conference registration.
- The Theme of “Chic Lake Elegance” refers to the dress code theme that will combine chic elegance with the natural beauty of the Songkhla lake, focusing on the use of lightweight materials that reflect the serene and picturesque atmosphere of the lakeside, while still maintaining a sense of luxury and formality appropriate for a Gala Dinner.
- The cost of the technical tour on July 5, 2025, will be charged separately at a friendly price.
Conference Fee
Early Bird: USD 100
International: USD 130
Student: USD 80
Participant: USD 70
Registration
Include
Conference facilities (meeting room)
Conference kit, Proceeding
Lunch (for 2 days)
Coffee Break (for 2 days)
Gala dinner
Exclude
Accommodation
Journal Publication
Transportation
Post Conference Tour
Organizing Committee
The 5th IJCHT 2025 COMMITTEE
Conference Chair
- Dr. Songsin Teerakunpisut Prince of Songkla University (Thailand)
Co-Chair
- Assoc.Prof. Dr. Ann Suwaree Ashton NIDA (Thailand)
- Dr. Anderson Ngelambong Universiti Teknologi MARA Penang Branch Malaysia (Malaysia)
- Assoc.Prof. Dr. Kom Campiranon Thammasat University (Thailand)
Organizing Committee
- Asst.Prof.Lt.Dr. Kaedsiri, Jarownwisan Prince of Songkla University (Thailand)
- Asst.Prof. Dr. Wanamina Bostan Ali Prince of Songkla University (Thailand)
- Asst.Prof. Dr. Supattra Davison Prince of Songkla University (Thailand)
- Asst.Prof. Dr. Wipada Thaothampitak Prince of Songkla University (Thailand)
- Asst.Prof. Dr. Sippavit Wongsuwatt Prince of Songkla University (Thailand)
- Dr.Satayu Romyen Prince of Songkla University (Thailand)
- Mrs. Orachorn Wongpan-ngam Thailand Convention & Exhibition Bureau (TCEB) (Thailand)
- Mr. Kamonsak Reungjarearnrung RSU International Hospital (Thailand)
- Dr. Nina Farisha Isa, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia
- Made Riki Ponga Kusyanda, S.Tr.Par.,M.Par. Faculty of Vocational and Engineering, Universitas Pendidikan Ganesha, Bali, Indonesia
- Silverina Anabelle Kibat, Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Malaysia
- Assistant Prof Dr Ida anak Ingko, Faculty of Hospitality & Tourism Management, UCSI University, Malaysia
- Dr. Derweanna Bah Simpong, Faculty of Hospitality, Tourism and Wellness. Universiti Malaysia Kelantan, Malaysia.
- Dr. Desy Nur Aini Fajri, S.IP., M.A., Tourism Study, Universitas Gunadarma, Indonesia.
- Dr. Luh Yusni Wiarti, M.Par, M. Rech. Tourism Destination Study Program, Bali Tourism Polytechnic, Indonesia
- Assoc. Prof. Dr. Mohd Raziff Jamaluddin, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia
Joint Organizer
For more information, please contact Dr.Songsin Teerakunpisut via email: songsin.t@psu.ac.th or WhatsApp: +66 62 883 4485
Joint Organizer
Pre Conference Workshop
On the 9th of March 2025, Associate Professor Dr. Ann Ashton, one of the distinguished speakers at IJCHT 2025, launched a hands-on wellness workshop for the locals in Songkhla ahead of the conference. This pre-conference event highlighted how wellness practices can significantly enhance the quality of life for conference attendees, promoting both physical and mental well-being.
About Songkhla Convention and Exhibition Bureau, Prince of Songkla University
As the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry grew and became a significant revenue opportunity for Songkhla province, in 2020, Mr. Charuwat Kliangklao, the Governor of Songkhla, pushed for the establishment of the Songkhla Convention and Exhibition Bureau (SCEB), under the support of Thailand Convention and Exhibition Bureau (TCEB). He appointed Assist. Prof. Dr. Niwat Kaewpradub, the President of Prince of Songkla University (PSU), to lead the establishment of this central agency, working with partners to promote and develop the MICE industry in Songkhla and surrounding areas.
SCEB has been nominated for inclusion in the global MICE destination organization roster, demonstrating its commitment to fostering long-term economic legacies for cities through the facilitation of business events. This recognition has been promoted by leading international MICE industry agencies, including the GDS-Movement and #MEET 4IMPACT since 2024. SCEB’s operations have played a crucial role in stimulating the construction of large-scale convention centers, privately funded, to support international conferences and exhibitions. This marks a significant moment in the history of the MICE industry in Songkhla and also led to the establishment of the PSU MICE City Institute.
About Songkhla MICE City, Thailand
In 2020, Songkhla was officially recognized as a MICE City by the Thailand Convention and Exhibition Bureau (TCEB). It is one of only 10 cities in Thailand to establish a Convention Bureau, the Songkhla Convention and Exhibition Bureau (SCEB), which aims to elevate the province as an international MICE hub. This initiative, driven by collaboration between local businesses and Prince of Songkla University, has positioned Songkhla as a leader in sustainable MICE development. In 2024, Songkhla ranked 3rd in Asia and 34th globally in the Global Destination Sustainability Index (GDS-Index). The province is home to the largest convention center in southern Thailand and continues to grow, with a high standard of MICE venues and plans for even larger exhibition spaces. In 2024, Songkhla attracted 427,598 MICE travelers, generating 1.36 billion baht in revenue and creating 11,541 jobs. With upcoming international events, such as the 5th International Joint Conference on Hospitality & Tourism 2025, Songkhla is further solidifying its global MICE reputation. Additionally, Songkhla is pioneering citywide events, planning four international festivals to create over 1.5 billion baht in revenue. With cutting-edge security standards, Songkhla is also the first Southeast Asian city to seek ISO 22379:2022 certification, aiming to become a top destination for large international events.
Hotel Information
Laguna Grand Hotel Songkhla
(Highly recommended, as the venue for the 5th IJCHT 2025, offering modern facilities in the newest convention center hotel, ideally located near the scenic Songkhla Lagoon.)
- Address: 481/1 Moo 2, Phawong, Songkhla, 90100, Thailand
- Offered rate: 1,800 Baht (About 53USD/room/night, including breakfast for two pax)
- Offered period: 25 February – 30 April, 2025
- Email: rsvn@lagunagrandsongkhla.com
- Phone: +66 (0) 74 272-100
- Hotel Website: https://www.lagunagrandsongkhla.com/
Aura Hotel Hatyai-Songkhla
(About 2 km. to the conference venue)
- Address: 15/245 Moo 6, Numnoi, Hat Yai, Songkhla, 90110, Thailand
- Offered rate: 1,600 Baht (About 47USD/room/night, including breakfast for two pax)
- Offered period: 25 February – 30 April, 2025
- Email: aura.hotel9@gmail.com
- Phone: +66 (0) 74 333-888
- Hotel Website: https://www.facebook.com/aurahotelhatyai
(About 5.4 km. to the conference venue)
- 145 Moo.10 Khaorubchang District, Muang, Songkhla, 90000, Thailand
- Offered rate: 1,600 Baht (About 47USD/room/night, including breakfast for two pax)
- Offered period: 25 February – 30 April, 2025
- Email: benjaphorn.hotel@gmail.com
- Phone: +66 (0) 74 334 222
- Hotel Website: https://www.facebook.com/@benjaphorngrandviewhotel/?locale=th_TH
Transportation Details
Transportation: Explore the Beauty of Songkhla with HC Car Rental
If you’re planning join the 5th IJCHT 2025, renting a car is the perfect way to explore this beautiful city at your own pace. HC Car Rental comes highly recommended for its convenience and excellent service.
Convenient Pickup: You can easily pick up your rental car as soon as you arrive at the airport, making your arrival hassle-free.
Affordable Rates: Starting at just 800 Baht per day (around 26USD), the rates are budget-friendly, with prices varying depending on the car type.
Offered Period: Available from 25th February to 30th April 2025.
Simple Booking Process: You can easily book your car via email, Line, phone, or visit their website for more details.
Whether you’re exploring Songkhla’s serene beaches, historical sites, or vibrant markets, a rental car offers the freedom to travel wherever you like. Don’t miss out on discovering the hidden gems of this beautiful city!
For more details or to reserve your car, contact HC Car Rental:
Organizer
Songkhla Convention and Exhibition Bureau, Prince of Songkla University
Office of Convention and Exhibition Promotion, Songkhla Province, 15 Punnakan Road, Kohong Subdistrict, Hat Yai District, Songkhla 90110
Copyright © 2025 Prince of Songkla University. All Rights Reserved.